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The facility, which became operational in January 2026, is expected to become fully functional by June 2026, Krish Chhatwal of Kwality Labels, tells Rahul Kumar
Kwality Labels has taken a major step in its growth journey with the establishment of a new state-of-the-art label production plant in Manesar, Haryana. The new facility, which became operational in January 2026, is expected to become fully functional by June 2026, by when the company plans to shift its entire production from Delhi to the new location.
According to Krish Chhatwal, director, Kwality Labels, the Manesar plant reflects the company's long-term vision of creating a modern, scalable, and future-ready manufacturing ecosystem for premium labels and value-added packaging applications.
Spread across 40,000-sqft of constructed space, the Manesar facility has been designed from the ground up with a strong focus on workflow efficiency, natural light, employee comfort, and expansion readiness. The plant currently houses the company's flexo label production lines, while offset and digital production will continue in Delhi for the next few months before shifting.
What stands out immediately is the airy architecture, excellent use of natural light through large glass windows, spacious production floors, and a highly streamlined production flow. The plant has been designed to reduce movement delays, improve turnaround times and non-stop job progression from printing to slitting and finishing.
The company has allocated two floors for production, while the second floor will house office space and an experience centre-style showroom, where customers can get a hands-on experience with labels, substrates, embellishment options, and market-led innovations.
With the shift to Manesar, Kwality Labels expects its production capacity to double compared to its Delhi operations. The company has already shifted six machines within four to five months, including key flexo assets from Gallus and Mark Andy, supported by finishing and inspection systems.
"We are also evaluating cost-saving technologies, automation, vertical storage systems, and process simplification, aimed at reducing operator dependency and improving turnaround efficiency. The facility is currently planned for two-shift operations, with room to scale further," Chhatwal says.
The new infrastructure also opens up possibilities for future investments in premium labels, tactile embellishments, textured substrates, metallic and holographic effects, shrink sleeves, IML and advanced finishing lines.
"These areas align with growing demand from liquor, nutraceutical, cosmetics, and premium food brands," Chhatwal adds.
Kwality Labels continues to derive nearly 70–80% of its business from the liquor segment, where demand for high-end premium labels, textured papers, hot foils, tactile varnishes, glitter, and security effects is growing rapidly.
"The new plant's design and equipment layout make it better suited for these premium, embellishment-heavy, and application-sensitive jobs, while also supporting shorter digital runs for nutraceutical and specialty labels," Chhatwal says.
The company is also closely watching trends such as wet-strength and recyclable papers, reusable bottle labels, lamination reduction, glow-in-the-dark effects, soft-touch finishes, specialty varnishes, anti-counterfeit and security features.
"These capabilities are expected to strengthen our positioning in the premium label market," he adds.
The Manesar plant has been developed with a strong sustainability and people-centric approach. The facility features excellent daylight integration, VRV central air-conditioning system, rainwater line provisions, automatic safety shutters, solar power readiness for future grid contribution and better accommodation support for relocated staff.
"We have managed to retain 99% of our workforce during the shift, supported by accommodation assistance and employee incentives. This smooth transition is a major achievement in such a large relocation exercise," Chhatwal says.
Kwality Labels is supported by the new plant's expanded capacity, premiumisation strategy, and possible expansion into adjacent categories such as sleeves and IML.
The company is also open to strategic collaborations and partnerships with larger global players, reflecting confidence in the Indian label market's long-term growth potential.
"We wanted the building to reflect where the company is heading" — Ashna Chhatwal, interior designer, Studio Enligne, shares the vision behind Kwality Labels.
RK: What was the core design philosophy behind creating this space, and how did you align it with the company's brand legacy?
AC: The core philosophy was to translate Kwality Labels' legacy of precision and reliability into a spatial language that feels contemporary and forward-looking. We wanted the building to reflect not just what the company has been, but where it is headed.
The rhythmic facade became a key gesture symbolising consistency, repetition, and processes intrinsic to printing. At the same time, the openness and lightness of the structure bring in a sense of transparency and evolution. It was about balancing legacy with aspiration, creating a facility that feels both rooted and progressive.
RK: The facility makes excellent use of natural light and open spaces. How important was daylight, airflow, and employee comfort in your design approach?
AC: Daylight and comfort were not secondary considerations; they were central to the design. Industrial environments are often treated as purely functional, often overlooking the well-being of individuals who spend long hours within them. We strongly believe that better spaces lead to better productivity and well-being.
Large openings and a rhythmic facade allow diffused natural light to penetrate deep into the floor plates without glare. Double-height volumes enhance visual connectivity and improve air and light movement across the facility. The intent was to create a workspace that feels less like a factory and more like a thoughtfully designed environment, one where people genuinely enjoy spending time.
RK: Printing factories are highly process-driven environments. How did you balance aesthetics with practical workflow requirements such as machine movement, material flow, safety, and operational efficiency?
AC: The planning began with a detailed understanding of workflow. Every movement of material, machine placement, required offsets, and operational sequences were mapped before any design decisions were made.
Once this logic was established, the architecture was built around it. The double-height connections are not merely visual; they enable seamless vertical movement and coordination across floors. Circulation paths were designed to be clear and intuitive, ensuring both safety and efficiency.
Aesthetics were layered onto this framework, not imposed on it. The result is a space where form follows function honestly, while still maintaining a strong visual identity.
RK: Kwality has positioned the new site as a world-class green facility. Which architectural or interior elements were introduced to support sustainability, energy efficiency, and long-term scalability?
AC: Sustainability was approached through passive design strategies first. Maximising natural light reduces dependence on artificial lighting during the day, while the facade design helps regulate heat gain.
Material choices were intentionally durable and low-maintenance, ensuring longevity. The planning also allows for flexibility and future scalability without disrupting ongoing operations.
Rather than relying solely on add-on technologies, the idea was to embed sustainability into the building's DNA making it inherently efficient, adaptable, and responsible in the long term.
RK: Most factories focus only on production. What was your approach to making this plant not just efficient, but also inspiring for teams, customers, and visiting brand owners?
AC: We wanted the facility to evoke a sense of pride for both the people working there and those experiencing it from the outside.
The openness, play of light, and scale of spaces create a sense of energy and dignity. Double-height areas act as moments of pause and connection, breaking the monotony typically associated with industrial environments.
For visiting clients and brand owners, the space becomes a direct reflection of Kwality's standards — clean, precise, and forward-thinking — which ultimately elevates the perception of the entire operation.
RK: Do you believe the future of print factories in India will increasingly move towards experience-led, design-conscious spaces rather than purely utilitarian industrial units?
AC: Absolutely. As industries evolve, there is a growing recognition that work environments can directly impact the productivity, talent retention, and brand perception.
Factories will no longer be viewed as back-end spaces, they will become extensions of a company's identity. Clients visit these spaces, teams spend significant time within them, and global expectations continue to rise.
Design-conscious, experience-led industrial spaces are becoming essential. This shift will define the next generation of manufacturing environments in India.
Date of publication: 10 August 2026
Source: PrintWeek India